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Rockwell launches digital solutions

Dec 05, 2018
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Pankaj Shrivastava, Business Leader A&S Middle East and Thony Brito, Regional Sales Manager, Digital Oilfields at Rockwell Automation speak to Pipeline Magazine about the company’s automation solutions launched at ADIPEC 2018

What were the top highlights of ADIPEC experience for Rockwell Automation this year?

PS: The highlights of the Rockwell Automation showcase at ADIPEC were our Digital Oilfield and ConnectedProduction solutions as well as the Middle East premiere of the latest version of our ThinManager client management software platform. ThinManager provides software solutions for automation networks that help to enable secure, centralised configuration and deployment of applications and content to every PC, thin client, mobile device and user.

Thanks to powerful visualisation and authentication features customers can reduce maintenance and downtime by simplifying the management of all devices and users. At this year’s ADIPEC we also showcased how ConnectedProduction has been reinforced with our strategic partnership with PTC.

FactoryTalk InnovationSuite, powered by PTC, improves connectivity to operational technology (OT) devices on the plant floor, natively supporting the rapid, scalable, and secure connection of the most commonly used industrial equipment. Combined with data from information technology (IT) applications and systems, decision makers can now gain a complete digital representation of their industrial equipment, lines, and facilities from anywhere in the enterprise.

How important is the digital transformation in the oil and gas industry for your company?

PS: This is a key part of our growth strategy, especially in this region. Rockwell Automation has always been a pioneer in building Digital Oilfields and the transformation of the Industry. From Rockwell Automation perspective, the digital transformation of the entire value chain can uncover hidden value and make a significant contribution to the productivity, quality, compliance and profitability of the enterprise. The convergence of the OT environment with IT enables the creation of a monolithic unit and unlocking new insights, which represents the materialisation of The Connected Enterprise vision of Rockwell Automation.

How do you intend to play a bigger role in this industry shift?

PS: Simply by leading with the customer-centric and industry-relevant technologies that transform this industry. Together with our partners, we are always strive to help oil and Gas companies in maximising performance, advancing innovation and bringing the Connected Enterprise vision to life.

What is your business outlook for the short-medium term?

PS: While we cannot go into specific details, we see continued growth fuelled by O&G operators that are seeking to maximise their operational efficiency and invest in technologies including digital transformation to stay ahead in this still very cost competitive market.

What have you targeted as new areas of growth for the digital oilfield business?

TB: Rockwell Automation has developed the ConnectedProduction digitalisation platform to allow the convergence of a number of technologies and applications and enable the use of workflow software, analytics engines of diverse nature to enable a continued production optimisation cycle. It leverages the experience from projects spanning across the spectrum of industrial vertical markets, bringing it to the Oil and Gas sector.

It has also been re-enforced with a strategic partnership with PTC, an IIoT technology leader that brings high performance tools ranging from aggregation and data contextualisation software to augmented reality applications and analytics. The Digital Transformation of the entire value chain – from components to systems and from suppliers to customers – is the key to uncover hidden value which can make a significant contribution to the productivity, quality, compliance and profitability of the enterprise. The convergence of the OT environment with IT enables the creation of a monolithic unit and unlocking new insights, which represents the materialisation of The Connected Enterprise vision of Rockwell Automation

What is your vision/mission of growth for the digital oilfields business in the Middle East?

TB: Our vision for the region is to continue bringing The Connected Enterprise vision to reality by enabling the secure convergence of OT and IT domains while providing solutions to our customer in order for them to obtain new insights about their operation resulting in production optimisation and increasing the efficiency. Our strategy pivots around The Connected Enterprise vision. In oil and gas we are introducing and implementing a set of digitalisation technologies, namely ConnectedProduction and our recently launched FT Innovation Suite.

For more information, contact Iva Chadikovska 

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