Borouge, a UAE petrochemicals company, said that it has set up a new marketing company in Cairo, Egypt to support its MENA growth strategy.
The company, which provides plastics solutions, is looking to meet customer requirements in the region and said the new marketing company reflects its strong business relationship with customers in this fast-growing market.
“Opening a marketing company for Borouge in Egypt, the first-of-its-kind in the Middle East outside Abu Dhabi, is a necessary step to ensure a better understanding of our customers’ needs and opening a regular dialogue on how we can better help them improve their businesses and products,” said Wim Roels, CEO of Borouge Pte Ltd.
Borouge’s first shipment of products reached Egypt in 2002, setting the state for strong foundations for a long term relationship with an increasing number of customers in the MENA region.
The company said the investments it is making through its new marketing company in Egypt will enable the company to strengthen its capability to support its customers’ business current and future growth.
Borouge said it will further enhance its strategic partnerships in the MENA region where customers can directly benefit from the company’s newly-developed and differentiated plastics solutions as well as the technical services it provides to create value that enhances the product competitiveness.