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Red Wing Shoe opens outlet in Dubai

May 07, 2018
2 min read
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Red Wing Shoe Company has opened its new store in Dubai as the provider of safety footwear and personal protective equipment (PPE) looks to bring its customised shopping experience to Dubai.

In the Dubai Red Wing Store, customers will find Red Wing’s full PPE offering including purpose-built footwear that meets or exceeds safety standards such as EN ISO and ASTM, flame resistant workwear, safety glasses, gloves and other PPE accessories.

The store is located in the Al Quoz Industrial in Dubai. The opening of the new store in Dubai adds to the company’s view of a bright future for the energy industry throughout the region.

“Since our first steps into the Middle East energy industry more than 50 years ago, Red Wing Shoe Company has been committed to providing exceptional one-to-one service with great quality products that exceed our customers’ expectations,” said Paul Olson, managing director, eastern hemisphere for Red Wing Shoe Company. “The opening of our Dubai store pairs with our stores in Abu Dhabi to not only showcase Red Wing’s commitment to industrial workers in the United Arab Emirates but further cement our position as the leading total solution provider for PPE worldwide.”

The Dubai and Abu Dhabi stores are a collaboration between Red Wing and Al Masaood, one of the most enduring business partnerships in the Middle East oil and gas industry.

“With over 35 years of exclusive partnership with Red Wing Shoe Company, Al Masaood Oil & Gas is delighted to further its joint commitment to the PPE industry in this region by investing in this new retail location to serve the Dubai and northern Emirates markets,” said Ahmad El Tannir, general manager for Al Masaood Oil & Gas. “We look forward to leveraging our experience in the Abu Dhabi market to make this store a flagship location.”

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