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Reid targets new markets with Underhill appointment

Sep 27, 2018
2 min read
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Reid Lifting, a manufacturer of lightweight gantry cranes and other equipment, has hired David Underhill as a business development manager, with the principle objective of raising its profile in new end user markets.

Underhill, who stepped into the newly created role earlier this year, brings a wealth of experience to the position having worked in external sales for nearly a decade.

His previous role was with Holmbury Ltd., a major manufacturer of hydraulic quick release couplings and valves. There, Underhill was responsible for driving growth in the UK, Scandinavia, Japan, Korea, and Southeast Asia.

He said: “Reid is at a very exciting time in its life. I knew that it had an excellent reputation for product quality but supply has always been somewhat constrained. The move to a new factory and implementation of new business systems meant that lead times have drastically improved and there is now the operational capacity to take on new business. This role represents a brilliant opportunity to go out and spread the message to the market about a high quality and versatile product mix. I was drawn to it largely because of the opportunity it presented to lead Reid’s push into new markets, such as oil and gas, aviation, and rope access.”

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